Coverage is starting to roll in for our PR campaign for our client Korkers and its new line of winter boots.

In early 2011, we started with placements in trade industry press timed with OR Winter Market, to assist with sell-in retail efforts. In the meantime we have been working on fall and winter sell-through consumer coverage for the fall launch of the boots.

Our most recent placements have come in Outside and Backpacker magazines, two preeminent outdoor publications, and right where Korkers wants to be.