EXPERIENCE
ABOUT US
For 25 years our focus has been on the things that we love and that help define the place where we live: good food, interesting drink and outdoor fun. We’ve become experts in how highly engaged consumers and participants relate to brands in these categories. We work with companies to define their unique position, capture their authentic voice, and express these across all consumer and trade touch points. Sasquatch eats, drinks, and plays – and helps brands grow.
We are proud members of AMIN, the Advertising & Marketing Independent Network; giving us over 50 partner agencies in 30 countries. AMIN helps strengthen and increase our reach so we can provide our clients with powerful local and global insight, extensive industry experience, knowledge of emerging trends, market-leading creative, and results-driven work.
DIVERSITY AND INCLUSION
KEY EMPLOYEES
Albert KALENSCHER
Digital Media Manager
Born and raised in Portland, Oregon, Albert started his journey in paid media at the University of Oregon where he studied advertising in the School of Journalism and Communication. Following graduation, he joined GTMA as a paid media optimizer, gaining real-time experience in paid media and digital media strategy with a focus on Google and Facebook/Instagram. From there, Albert joined us here at Sasquatch, where he boosts our digital media team with his expertise and charm. Outside of work, Albert loves watching basketball (Go Blazers!) and exploring campsites and the great outdoors (weather permitting) around the Pacific Northwest.
Career Overview: Sasquatch Agency, GTMA
Key Account Experience: Reser's Fine Foods, AVT, GSI, Massif, Greystar Property Management, Alliance Property Management, Accel Robotics
Cord Amato
Studio Manager/Graphic Design/Production ArtistBorn and raised in Portland, Oregon, Cord earned his B.A. in Telecommunications and Film from the University of Oregon. With his innate leadership skills, and vast (15+ years) experience in the creative- and production-design industry, Cord is a natural at managing all of Sasquatch’s day-to-day production and design workflow. Carrying his creativity outside of the workplace as well, Cord plays in two bands, and owns and operates a music recording studio. In his free time, Cord enjoys music and video production, trail running and hiking.
Career Overview: Sasquatch Agency, Overflow Design Collective, Salomon, Quarrymen Agency, Interval Music & Productions
Key Account Experience: Widmer Brothers Brewing, Redhook Brewing, Ecliptic Brewing, Salomon, Wiley X, Oregon State Parks Foundation, Marmot, Reser’s Fine Foods, Keen Utility
Danny Pettey
Director of Consumer ConnectionsAfter stints as a line cook and wildland firefighter, Danny took the natural next step into the world of public relations. Danny began his career in PR at Edelman Portland, where he was immersed in the world of communications. After his stint at Edelman, Danny came to Sasquatch Agency to head up the growing PR department. Danny now directs a larger department at Sasquatch called Consumer Connections, which is a combination of marketing disciplines dealing directly with the key consumer touchpoints of public relations, social media, and paid media. A graduate of the University of Oregon School of Journalism, Danny spends his spare time playing with his two young sons or hitting the links on a rare free Saturday.
Career Overview: Sasquatch Agency, Edelman
Key Account Experience: Widmer Brothers Brewing, Redhook Brewing, Clear Creek Distillery, Ecliptic Brewing, Marmot, Ex-Officio, COAST Products, Korkers Footwear, Skamania Lodge, The Coeur d'Alene Resort, The City of Stevenson, WA, Autodesk, InFocus, Oregon State Parks Foundation, Oregon Sports Authority
Devin Kelly
DesignerDevin studied Graphic Design & Art History at Montana State University, Bozeman. Pursuing his passion for design and skiing, Devin spent nine years in Montana, further cultivating his skills as a designer and outdoorsman. Seeking to expand on his abilities, Devin looked further west, moving to Portland in 2013. At Sasquatch, Devin brings forth fresh creative and a love for all things outdoors.
Career Overview: Sasquatch Agency, HereNow Creative, Pivot Media, AHA!, Chevalier Advertising
Key Account Experience: Sierra Designs, Wiley X, Salomon, Marmot, Big City Mountaineers, Ecliptic Brewing
Heidi McIsaac
CopywriterAfter graduating from Pitzer College in Southern California, Heidi happily returned to her home town of Portland, Oregon. Indulging her passion for sports and fitness, she gained invaluable client-side experience with a decade-long stint at Nike before joining the agency world at Wieden & Kennedy. Following a rewarding pro-bono gig as a stay-at-home mom, Heidi joined Sasquatch in 2015, where she helps to craft effective, cohesive brand and product messaging through creative concepting and thoughtful storytelling. When not slinging copy, Heidi loves hanging out with her kids, playing tennis, running, and writing songs to sing for anyone who will listen.
Career Overview: Sasquatch Agency, Wieden & Kennedy, Paragon Media, Nike, Inc.
Key Account Experience: Burgerville, Reser’s Main St Bistro, Pastini, Marine Stewardship Council, Wiley X, Coast, Northside, Salomon, Icebreaker, Marmot, ExOfficio, Widmer Brothers Brewing, Ecliptic Brewing, Redhook Brewing
Jack Chitwood
Digital DirectorThroughout his career in both the private and public sector, Jack has experienced the entire gamut that the technology world has to offer. From software and application development and validation, to managing full-service IT and QA organizations, (and everything in-between), Jack keeps us on the cutting edge of technology with his expertise in all things digital. As a native Oregonian, and lover of the outdoors, Jack is just as comfortable in a tent as he is in a data center, and always looks forward to opportunities for disconnecting and enjoying Oregon’s scenic beauty.
Career Overview: Sasquatch Agency, PreCash, Portland Public Schools, Intel Corporation
Key Account Experience: Blue Cross/Blue Shield, Nike, Visa, Intel, PreCash, Portland Public Schools, Sprint, Verizon, Vesta, GreenDot, Wells Fargo, Columbia Sportswear, Leatherman Tool Group, Gerber Legendary Blades, Burgerville, Widmer Brothers Brewing, Redhook Brewing, Kona Brewing
Kate Herron
Account Executive
Kate, a native Portland-Oregonian, went to Butler University in Indiana where she studied integrated communications and cheered on her Bulldawgs in back-to-back March Madness appearances. Kate’s work/life experience runs deep and includes study in Italy, advertising jobs in Indiana and South Carolina, dude ranch wrangling in Colorado, and traveling far and wide as a flight attendant. Kate loves dogs and horses, singing, and happy hour with friends, and when she’s not at work, she may be found cooking with family, traveling, or exploring in the great outdoors.
Career Overview: Sasquatch Agency, Horizon Air, Vista Verde Ranch, Miller Brooks, Erwin Penland, Bandy Carroll Hellige
Key Account Experience: Wiley X, Le Creuset, Verizon Wireless, Lennar Homes, McDonald's
Ken Chitwood
CEO/Brand StrategistA co-founder of Sasquatch, Ken is our fearless head of accounts and media. Native to Oregon, he grew up enjoying the outdoors in rural Southern Oregon before graduating from the University of Oregon with a degree in Journalism/Advertising. Ken’s marketing career spans three decades in Portland, OR, helping to build many of the region’s most iconic brands in the outdoor sporting goods and craft beverage spaces. His personal interests mirror those of Sasquatch Agency–eating, drinking and playing in the Pacific Northwest and around the globe.
Career Overview: Sasquatch Agency, Marchbanks Agency, Borders, Perrin & Norrander
Key Account Experience: Columbia Sportswear, SOREL Boots, Widmer Brothers Brewing, Redhook Brewing, US Forest Service, Marine Stewardship Council, CamelBak Hydration, Leatherman Tool Group, Gerber Legendary Blades, Danner Boots, NRS, SMITH Sport Optics, Avia Athletic Footwear, COAST Products, Marmot, Oregon State Parks Foundation
Lee Hatfield
Assistant Account Executive
Born and raised outside of Boston, MA, Lee studied marketing and music industry at Northeastern University before putting her talent to work in communications and marketing at Aeronaut Brewing Company and Crashline Productions. On a whim, Lee left the hustle and bustle of the East Coast to check out the lush greenery and the happening arts, culture, and craft-beer scene of the Rose City. And, you guessed it, she stayed! An explorer at heart, she loves trying new foods, discovering new places, kicking back at breweries, and basking in the sun with a good book. Lee also loves cooking, playing music, and singing. We’re predicting the Sasquatch Talent Show will never be the same.
Career Overview: Sasquatch Agency, Aeronaut Brewing Company, Crashline Productions, Boston Beer Company
Key Account Experience: Reser's Fine Foods, Ecliptic Brewing, SaltStick, Widmer Brothers Brewing
MAX BROCKBANK
Software Developer
A Portland native, Max is a self-started programmer—ramping up to professional status through an intensive programming boot camp followed by dynamic experiences with Portland- and Ottawa-based software companies. His expertise spans both front- and back-end—debugging, implementing changes, and orchestrating seamless data transitions—while his passion lies in turning ideas into reality. Beyond the screen, Max finds his zen while rock climbing, backpacking, snowboarding, playing music, and expanding his coffee-making knowledge and artistry to share with the world.
Career Overview: Sasquatch Agency, Ascend, ISight
Key Account Experience: GSI, Alete, Reser’s, Stonemill Kitchens, OWE
MOLLY RIIHILUOMA
Social Media Manager
Born and raised in Bermuda, Molly spent some time in the US (graduating from Salve Regina and working for the America’s Cup) before crossing the pond to London to work for SailGP as youth communications and marketing coordinator before joining the global digital team as the league’s social media manager. Ultimately, it was the windy Gorge that brought her to the NW and eventually Sasquatch. When not flexing her social media prowess at work, Molly can be spotted wing foiling on the Columbia, skiing, or hanging with friends and her pup, Cedar.
Career Overview: Sasquatch Agency, SailGP, 35th America’s Cup
Key Account Experience: GSI Outdoors, J. Rieger, Chill Angel
Patrick Woolworth
Art DirectorPatrick was born and raised in the great state of Oregon, and takes pride in being a native Oregonian in a town of transplants. He graduated from Portland State University’s Graphic Design Program and loves creating, whether that’s design and video work, music, cooking, painting, photography, leatherwork, or cocktails. Patrick desperately wants an English Bulldog, (despite his allergy to dogs), and enjoys collecting shoes, Hawaiian shirts, and memories.
Career Overview: Sasquatch, Speak! Agency
Key Account Experience: Intel, Microsoft, Dell, SDL, Tektronix, Volvo, Hubspot, Columbia Sportswear, Nike, Adidas, Sage Accounting, Widmer Brothers Brewing, Redhook Brewing, Craft Brew Alliance, Klamath Basin Brewing, Gron Chocolate
Peggy Williams
Graphic Design/Production ArtistOriginally from the Bay Area, Peggy began her migration north at Chico State University where she earned her BA in graphic design. Putting her degree to good use, she worked as an in-house senior designer at a variety of California gigs before heading to the beautiful Northwest. Upon moving to Portland, Peggy shifted focus and worked as a dog walker and pet sitter before returning to her roots in graphics. As a production designer, work at several Portland agencies eventually lead her to joining us here at Sasquatch. Outside of work, Peggy fills her free time with travel, cooking, live music, quirky films and hanging out with her two pups, Roscoe and Freya.
Career Overview: Sasquatch Agency, Overflow Collective, happylucky, R/West, Opus Creative, Aquent, Hanlon-Brown Design, UC Berkeley Extension, Tavolo.com, Franklin Templeton Investments
Key Account Experience: Intel, Tektronix, Adidas, Nike, Marquis, The Portland Clinic, Bridgeport Brewing, Franz Bakery, Salomon, Prana, Keen, Icebreaker, Wiley X
Sam Evans
Media Director
Sam grew up in the Portland area and studied at the SOJC—with a concentration in advertising—at the University of Oregon. Upon graduation, she moved to NYC where she got her start in digital media planning and quickly moved into integrated media strategy, planning, and activation. Again making the move cross-country, Sam followed her childhood dream of living on the beach in California when she relocated to LA, working in Hollywood on entertainment and TV media accounts. Finally moving back to Oregon, Sam plans to never leave the PNW again, and enjoys her free-time thrifting and vintage shopping, snowboarding, hiking with her dog, Ray, and traveling as much as possible.
Career Overview: Sasquatch Agency, Mediacom NY, Mediahub LA, Pereira O'Dell, Mediaplus North America
Key Account Experience: Mystery Ranch, GSI, USA Pears, Tailwind Nutrition, Alete, J. Rieger, Reser's Fine Foods, Chill Angel, Jack Wolfskin
SAMY GERLACH
Senior Digital Marketing Manager
Samy puts her digital marketing expertise to work across our EAT, DRINK and PLAY divisions. Since graduating from UC Davis where she studied design, she has developed her career in the experiential and digital marketing worlds—crafting live events and paid media campaigns that drive conversation and conversion for various brands. She has worked across hundreds of different verticals, donning many different hats—from graphic design to account management—and has worked with large international brands as well as numerous small businesses around the country. Samy is a self proclaimed foodie and loves hiking, paddleboarding and camping with her two puppies & husband in the PNW.
Career Overview: Sasquatch Agency, Logical Position, Match Marketing Group, Roaming Hunger
Key Account Experience: Adidas, Dick’s Sporting Goods, Uber, Justin Alexander, Reser's Fine Foods, SaltStick, Bonk Breaker, GSI Outdoors, Massif
Sarah Macgillivray
Controller
Wearing many hats under the umbrella of agency controller, Sarah keeps us on track and out of trouble. Growing up as a self-proclaimed Air Force brat, Sarah lived in many places around the globe before landing in Texas where she attended middle school, high school and college. After graduating from the University of Texas, Sarah started the long and windy road to the Northwest, growing her experience in human resources in the hospitality industry. Moving to Portland, Sarah entered the ad scene and honed her skills in HR and all-things-finance at several small agencies before joining Sasquatch. When she’s not taking care of business, Sarah enjoys running marathons, eating Top Ramen (al dente) and hanging out with her dog, cat and (usually) her husband.
Career Overview: Sasquatch Agency, North, Leopold Ketel & Partners, Nerve, Wieden + Kennedy, The Ritz-Carlton
Sarah Moffatt
Consumer Connections Specialist
Born in Portland but raised in the California East Bay area, Sarah enjoyed her stint as a drawing and painting major in So-Cal before returning to Portland, where she earned her MS in Book Publishing. Through her experience in marketing management for her grad program’s micro-press, account management for PDX non-profits, and, eventually, scholarly publishing at the MIT Press, Sarah honed her expertise in all things advertising, from paid and organic social media to graphic design. In her free time, you can find Sarah hanging with her cat, (Paul) Simon, frequenting draw and sip nights, hiking, or wowing the crowd as she karaokes to REO Speedwagon.
Career Overview: Sasquatch Agency, Ooligan Press, the MIT Press
Key Account Experience: Tailwind Nutrition, Mountain Hardwear, Widmer Brothers Brewing, GSI
Sean Haggerty
Creative DirectorBorn and raised on the sunny, then foggy, then sunny again shores of the California Bay Area, Sean packed up and headed north for college in ’98 and has without regret called Oregon home ever since. Upon graduation from University of Oregon’s School of Journalism, Sean entered the Portland ad scene with fervor and has—for over a decade—consistently brought the same creative energy and enthusiasm to Sasquatch. Outside of work, Sean tries to live life on two wheels as much as possible. And when not riding his bike, he tends to crave a well-brewed beer.
Career Overview: Sasquatch Agency, Hanlon Brown Design
Key Account Experience: Widmer Brothers Brewing, Redhook Brewing, Ecliptic Brewing, Omission Brewing, Burgerville, Pastini, Reser’s Fine Foods, Franz Bakery, Gerber Legendary Blades, CamelBak Hydration, Sierra Designs
Seth Beiden
Public RelationsSeth is part of our Consumer Connections team, and heads up PR for the Play category. Born and raised in California, Seth loves being outside, which is why he built a career out of supporting brands that thrive outdoors. Seth has over a decade of Marketing and PR experience focused on gear and outdoor recreation. With experience working both in-house and on the agency side, Seth can support client needs effectively and efficiently. His personal interests span as broadly as his account experience. If it happens outside and there is gear and adrenaline involved, Seth will want to play.
Career Overview: Sasquatch Agency, Dawn Patrol Agency, CamelBak Hydration
Key Account Experience: Marmot Apparel, Pirelli Cycling, CamelBak Hydration, COAST Products, Wiley X Eyewear, First Lite Hunting, ExOfficio Apparel, Grand Trunk Hammocks, Gossamer Gear UL Backpacking, veloToze Cycling, Jimmy Styx Stand-Up Paddling, Team5 Foundation
Wes Barnhart
Group Account DirectorWith over a decade of marketing experience, Wes makes up a key part of the account leadership team at Sasquatch as account director for the “Plays” group. Transplanted from Southern California at a young age, Wes grew up running amok in the high desert of Central Oregon, earning a degree in marketing from Southern Oregon University. A Portland resident since 2006, Wes is passionate about the outdoors and is well-versed–both professionally and recreationally–in the outdoor recreation industry, environmental conservation, and wildlife management.
Career Overview: Sasquatch Agency, R2C Group, Steelhead
Key Account Experience: Sierra Designs, SOREL, Northside, NRS, Coast, WARN Industries, Wiley X, Oregon State Parks Foundation, GSI, Gerber