December 2024: Leave No Trace, bubbles and the PR road show

A snowboarder spraying powder at night, with the Mountain Hardwear and 2024 Leave No Trace Awards logos.

Happy holidays to you and yours from Sasquatch. Here’s to health and happiness in 2025!

Leave No Trace

Congratulations to our client Mountain Hardwear as it’s named Leave No Trace Corporate Partner of the Year! This distinction honors the company’s commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. As enthusiastic supporters of outdoor play and the Leave No Trace mission, we were thrilled to develop and distribute the press release and tailored outreach to media surrounding Mountain Hardwear’s distinguished recognition.

Here's to Bubbles

A bottle of Balsall Creek 2021 Sparkling Brut with its quilted, foiled label, in a gift box.

What better way to ring in the new year than with this beautiful bottle of bubbly? We recently designed this understated yet stunning quilted and foiled label for Balsall Creek’s just-released 2021 Sparkling Brut. This is Balsall Creek’s first sparkling wine and is made with three traditional champagne grapes (Pinot Meunier, Pinot Noir, and Chardonnay) which, like all of their varietals, are 100% estate grown. Cheers!

Animated holiday table with Balsall Creek wine and sparkling glasses.

On the Road with Team PR

Mountain Hardwear apparel on show to media at the New York media show.

Representing our client Mountain Hardwear, our stellar PR team traveled to NYC for an in-depth Media show in October. In an 8-hour time window, they met with 35 journalists, providing an overview of what’s new and available for Holiday Gift Guides. The event was a success with great media engagement and relationship building for Mountain Hardwear.

A smiling trail runner in a Tailwind cap at an aid station.

In our second month of managing Tailwind Nutrition’s PR efforts, our team was on-site in Austin, Texas, for this year’s TRE (The Running Event) in November. Sasquatch led media-relations for the show, booking and staffing show media briefings with publications such as Ultra Running Magazine, RUN (Outside), iRunFar, The Running Channel and GearJunkie, to name a few.

The Season to Give

Bradley Angle logo over an illustrated bicycle and the word Bikes repeated.

This season, we’ve partnered with the Bradley Angle, an organization that provides resources to victims of domestic violence, by donating a slew of bicycles to help brighten the holidays for children in their programs.

The Flavors of Fall

A cyclist pouring Tailwind Limited Edition drink mix into a bottle.

In October, we helped Tailwind Nutrition celebrate fall vibes with the launch of two Limited Edition Flavors (Apple Cider Endurance Fuel and Chocolate Mint Recovery Mix) with 10% of every purchase going to the non-profit All Bodies on Bikes. In addition to content development, web support, email, and paid media, Sasquatch plussed the launch with press releases and media seeding.

Not-So-Humble Brag

We are thrilled to be recognized as one of the Top Food and Beverage Marketing Companies by Food Business Review! Partnering with our clients to craft powerful brand identities that resonate with their consumers is what we do, and what we love. Being recognized for our results, of course, is icing on the cake. We’re excited to see the feature in the upcoming Food and Beverages Marketing 2024 special print edition! Check out the full article online.

Food Business Review feature: Sasquatch Agency, Tailored Marketing for the Food and Beverages Industry, with Ken Chitwood, CEO.

Happy Anniversaries

October and November are big months for Sasquatch. Why? It’s when we celebrate the anniversaries of these six Squatchers, of course!

Anniversary portraits: Ken, 29 years; Sean, 19 years; Danny, 15 years; Seth, 7 years; Albert, 2 years; Molly, 1 year.

Welcome Addi!

Addi joined Sasquatch in November, joining our digital team as an e-commerce/web specialist. Korean native and Denver transplant, Addi originally went to school for biochemistry and molecular biology before a coding bootcamp led her to Portland where she taught piano and violin lessons before taking a job as a web developer. Her passion for all-things-outdoors, and a love for dogs (especially her own, Khione and Udon) make her a perfect fit for Sasquatch. Outside of work, Addi loves hiking, skiing, swimming, running, music, art, and enjoying all of it with her husband and pups.

Addi hiking a rocky ridge with a dog.

Squatchdog of the Month: Khione

Khione, a husky mix, grinning in a grassy park.

Described as “the cuddliest and sweetest puppy” by her Sasquatch person, Addi, Khione is a personality-forward six-year-old husky mix with notable frisbee-catching abilities. When she’s not snuggling or playing fetch with her family, she can be found (literally) hugging her dog-brother, Udon, or begging to have her teeth brushed. Welcome to the pack, Khione!

Sasquatch in the Wild

We did our best to close out the year with a bang. Check out some of the fun stuff that went down outside of work.

Collage of the team's end-of-year outings, captioned in the image.

Let’s take it from concept to conversion

Tell us what you want to move. We’ll tell you how we’ll move it.