Along with ghosts and the scent of pumpkin spice, fall is in the air! It has us reaching for boots and cozy sweaters, and the vibrant colors deliver a new energy to us here at Sasquatch. Keep reading for an update on what’s been keeping us busy and excited so far this season.
Creepy Content
Our SQ social team has been having some wicked fun brewing up seasonal content for Main St Bistro’s organic social channels.
Sasquatch Sightings South of the Border
Ken and Danny headed south to Mexico City for the AMIN Worldwide Global Conference. Leaning into the theme of ‘New Perspectives. New Visions. New Beginnings,’ they soaked up insights on brand strategy and innovative media tactics from world-renowned speakers and global AMIN peers. But it wasn’t all business. They made sure to roam the city off the clock, taking in CDMX’s remarkable culinary scene and exploring sights like the incredible Museo Nacional de Antropología.
Fun for All & All for Fun
Our team was thrilled to see our efforts come to life during the 11 days of the Oregon State Fair! Braving the rainy weather, our crew donned rain gear and smiles to support fair staff on-site, capture social content, and have some fun.
This year, the Fair offered new rides, more food options, and the highest number of livestock entries in history. We supported these upgrades with a multi-pronged ad campaign and a full refresh of everything from the OSF website to on-site signage, elevating the fairgoer experience across the board.
From a marketing perspective, we also had some big wins. Our PR Team increased coverage by 44.4% from the year prior, while our Paid Digital Media campaign generated 21.7M total impressions, over-delivering across all primary success metrics. Ultimately, the campaign’s cost efficiency created +$87K in added value.
Next up, Scare at the Fair! (Oct 15-Nov 1). We’ve been working to ensure its success with spook-tacular web updates and paid media. It’s not too late to get your tickets!
It's Official!
We mentioned that Sean hit 20 years at Sasquatch last November, but it really didn’t hit home for anyone until he received his official (and literal) place at the bar next to Ken. Happy anniversary (again), Sean. Two decades is something to celebrate. Cheers!
Sasquatch in the Wild
You know what they say… All work and no play makes for a dull agency. Here are a few recent sightings of us keeping the work-life balance alive in our natural habitats.
Squatchdog of the Month: Rosie
Tiny dogs are trending! Meet Rosie “Gizmodo Cantankerous” Hermens-Warner, the 13-year-old Brussels Griffon/Yorkie mix we’re delighted to welcome to our pack. Rosie was adopted by her Sasquatch person, Matt, and family 12 years ago and has been perfecting her epic side-eye ever since. She spends most of her free time fetching like a fiend, and playfully tormenting her much bigger younger sister, Kiro, occasionally breaking to snack on dust bunnies (that stick to her signature beard and add to her dashing good looks). So deeply loved by her family, Rosie’s human sister even got a permanent tattoo of her! Welcome to Sasquatch, Rosie!
Happy Anniversary!
We celebrated two anniversaries in September and October. September marked Patrick’s 8th year here at Sasquatch, and Danny hit 17 years in October. Congratulations!
