John Robles

John’s career journey has taken him across the country, working in key creative and tech hubs from Los Angeles and San Francisco to Boulder, Colorado, before establishing his permanent home in Portland in 2017. Beyond his marketing work, he is a lifelong performing musician, dedicated bookworm, history nerd, vinyl collector, and vintage wristwatch aficionado. Outside the office, he can often be found on social bike rides, enjoying local parks, or visiting food truck pods with his rescue dog, Cooper. As the Digital Media Lead at Sasquatch, John guides digital media strategy and oversees end-to-end campaign optimization. He specializes in turning around underperforming, revenue-losing SEM initiatives and scaling overall return on ad spend (ROAS). Obsessed with digital KPIs, he focuses on fine-tuning performance across channels to deliver measurable commercial impact.