Service
Email Marketing
What does Email Marketing include?
We develop and manage data-driven email campaigns that nurture leads, drive conversions, and build lasting customer relationships. Our approach ensures every email is a personalized and valuable touchpoint that reinforces your brand and generates a strong return on investment.
How we work
We work in Klaviyo and Mailchimp, and treat deliverability as part of the build rather than a reporting line. Segmentation is driven from your own customer data, and lifecycle automation is documented so your team can run it without us.
Capabilities
-
Strategy & Segmentation
We create highly targeted email lists using customer data and design automated workflows for every stage of the customer lifecycle.
-
Content & Design
We create professional, mobile-responsive email templates and craft compelling copy with strong calls-to-action.
-
Automation & Integration
We set up and manage automated sequences, integrate with your CRM, and monitor deliverability to ensure emails land in the inbox.
-
Analytics & Optimization
We continuously A/B test and provide detailed performance reports with key metrics to measure success and improve campaign efficiency.
Frequently asked questions
Will you integrate email with our CRM?
Yes. We set up and manage automated sequences, integrate with your CRM, and monitor deliverability so messages reach the inbox rather than the spam folder.
How do you decide who receives which email?
Segmentation from your customer data. We build targeted lists and design automated workflows covering each stage of the customer lifecycle, then A/B test and report on performance to refine both the targeting and the copy.
Which email platforms do you work in?
Klaviyo and Mailchimp. We build templates, segments, and automated flows in the platform you use, integrate it with your CRM, and treat deliverability as part of the build rather than a line on a report. If you are choosing between the two, we can tell you which fits your store and your data.
Which automated emails do you set up?
Workflows for each stage of the customer lifecycle, which for most consumer brands starts with a welcome series, browse and cart recovery, post-purchase follow-up, and win-back for lapsed customers. Each is segmented from your customer data, A/B tested, and documented so your team can run it without us.
Can our team run the email program after you set it up?
Yes, and we plan for it. Lifecycle automation is documented so your team can run it without us, from the segments and flows to the templates and the testing. You can keep us managing the program or take it in house; the documentation is written so either works.
Let’s take it from concept to conversion
Tell us what you want to move. We’ll tell you how we’ll move it.