Service
Retail & Shopper Marketing
What does Retail & Shopper Marketing include?
We create seamless, data-driven marketing experiences that guide customers from initial awareness to final purchase, whether they are shopping online or in a physical store. Our strategies leverage digital channels to influence in-store behavior and optimize the online path to purchase.
How we work
We start with the retailer conversation, because placement determines what a program can achieve and it is easier to design for a confirmed endcap than to negotiate one afterwards. From there we work in both directions at once: displays, signage and physical environments in store, and omnichannel media including retail media networks online. Path-to-purchase analysis runs across both, so we can see which channel actually did the persuading.
Capabilities
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Digital Strategy
We design integrated, omnichannel campaigns and execute paid media on all platforms, including retail media networks.
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Shopper Marketing
We create powerful in-store displays, signage, and promotions to capture attention and drive sales in a physical retail environment.
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Path-to-Purchase Analysis
We analyze shopper behavior across both digital and physical channels to provide insights into how customers discover and buy your products.
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Retailer Collaboration
We work closely with key retailers to align on objectives and secure prime promotional opportunities for your brand.
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Environmental and Retail Design
Physical retail environments and fixtures, designed as an extension of the brand rather than as signage bolted on.
Frequently asked questions
Do you cover in-store as well as online?
Both, and the connection between them. In store we create displays, signage, and promotions. Online we run omnichannel campaigns and paid media including retail media networks. We also analyze shopper behavior across both channels to understand the real path to purchase.
Do you work directly with our retailers?
Yes. We work with key retailers to align on objectives and secure prime promotional opportunities, which is usually what decides whether a shopper program gets the placement it needs.
What are retail media networks, and should we use them?
Retail media networks sell advertising on a retailer’s own site, app, and in-store screens, targeted with that retailer’s shopper data, so an ad can reach someone at the moment they are choosing a product. We run paid media on them as part of omnichannel campaigns, and path-to-purchase analysis shows whether that spend is actually moving product.
Do you design in-store displays and fixtures?
Yes. We create in-store displays, signage, and promotions, and design physical retail environments and fixtures as an extension of the brand rather than signage bolted on. We start from the retailer conversation, because designing for a placement that has already been agreed is easier than negotiating one for a display that already exists.
How do you know whether a shopper program worked?
Path-to-purchase analysis across digital and physical channels, which looks at how shoppers discovered and bought the product rather than at one channel’s numbers in isolation. That is how we see which part of a program actually did the persuading, and where the next dollar is better spent.
Let’s take it from concept to conversion
Tell us what you want to move. We’ll tell you how we’ll move it.