Here at Sasquatch, it’s been a “gears-turning” season, as ideas take shape, projects pick up steam, and those early-year sparks catch real momentum. Keep scrolling for a peek at the progress and a few standout moments from May and June.
Head Out to Balsall Creek
This summer marks the debut of Sips & Sounds, Balsall Creek’s new live music series. The first show, featuring local favorite Haley Johnsen, sold out in early June, setting the tone for a lively season ahead. To help fans stay in the loop, Sasquatch revamped the Balsall Creek Events page, streamlining both rental inquiries and the calendar view of upcoming happenings. A targeted paid social media campaign will keep the momentum going all summer long.
Also new, making it easier than ever for vineyard-goers to connect, Balsall Creek has introduced its Social Tier, a brand-new membership level designed to expand access to Balsall Creek wine lovers at a lower commitment level. To support the rollout, Sasquatch developed a dedicated webpage and fresh collateral to showcase the new offering.
Rubbing Elbows at Switchback!
The Outdoor Industry has a new media event: Switchback! Our PR Team helped secure media appointments, coordinated gear, and attended on-site for the debut, ensuring Mountain Hardwear got the best possible exposure at the event. Media appointments were with attending publications such as Wirecutter, The Trek, Outside Mag, GearJunkie.
Unbound with First Endurance
The holy grail of gravel endurance racing took place May 29 to June 1. Our team developed First Endurance’s organic social content and community management pre- and post-event, including a clever “‘Twas the Night Before Unbound” post, one of the top-performing posts for the month. Our social team helped brief FE’s athletes on the trend, and the athletes had a lot of fun with it. Also, casual mention: one of First Endurance’s athletes, Rob Britton, set a new course record!
Game On!
Two internal Sasquatch events showcased the competitive spirit of the agency this spring. We played some highly skilled games of Pin the Jockey on the Horse, and Dino Shuffleboard while enjoying traditional derby fare at a (belated) Kentucky Derby-themed happy hour in May. In June, we brought back the Sasquatch Olympics and challenged each other in both physically and mentally demanding competitions like Blindfolded Maze Walk and Speed Typing. Lots of fun was had by all thanks to our organizing committee, Funsquatch!
Time Flies when You're Having Fun
In April, we kicked off Reser’s 75th Anniversary celebration! The first flight of the campaign wrapped mid-June, but you’ll be able to catch it again August through November. Sasquatch developed creative around a whimsical timeline of “75 years of Good Times with Reser’s,” featuring real historical images of family and friends enjoying food, fun, and great company. Our fully integrated campaign rolled out across multiple media platforms including Cable TV, Preroll/OLV, YouTube, CTV, High Impact Display, Social Media, and OOH. Here’s to Reser’s and 75 years of Good Times (and counting)!
Sasquatch in the Wild
Sasquatch got a jump on summer with some out-and-about adventures. From running-for-time to laying-around time, we managed to check off some boxes on our bucket lists.
Happy Anniversary!
Raise a glass for these fine folks, celebrating another year with Sasquatch Agency!
Squatchdog of the Month: Frankie
We’re very excited to introduce our newest Squatchdog, Frankie. This brown-eyed bundle of Beagle-love has a passion for snacking (she comes running at the word “oops”), napping (preferably under the covers or in warm laundry), and snuggling with her Sasquatch person, Jaiden. Also topping her list of favorite things are howling at passersby and poking her people with her toys when it’s time to play. Welcome to the pack, Frankie!
Welcome Summer Interns
We’re over the moon about our new summer interns! Our student-intern, Avalon, will start her sophomore year at Syracuse University in the fall, and Kay comes to us as a recent University of Oregon grad to support our media team.
