Sasquatch Agency

Industry

Drink

What does Sasquatch do for beverage brands?

We help beverage brands build a system rather than a single package: positioning and identity that hold across a growing SKU range, ambassador, social, and media work that get them seen by the right people; and retail & shopper marketing that earns placement on the shelf as well as in consumers' hearts.

Beverage is a category where brands rarely stay a single product for long. A line that starts as one flavor becomes four, then a seasonal, then a format change, and a visual identity designed for one label starts working against the range instead of for it.

Most of our beverage work is therefore systems work: an identity and packaging architecture built to absorb new SKUs without a redesign, supported by shopper programs, ambassador partnerships, and paid media that introduce them.

Our point of view

Trial is the whole problem in beverage. A customer cannot evaluate the product before buying it and cannot form a preference without tasting it, which means the job of the brand is to get to a first sip rather than to argue for superiority. That reorders the budget: sampling, ambassador partnerships, and shelf visibility usually beat message-heavy advertising while a brand is still unknown.

It also means packaging has two jobs at once, and they conflict. It has to be legible enough to be found by someone looking for it, and distinctive enough to be noticed by someone who is not. Ranges that optimize only for standout tend to become hard to shop once there are six of them side by side.

Two hands raising Balsall Creek wine glasses, one red and one white, in a toast over a sunlit vineyard

Capabilities

  • Identity and Packaging Systems

    Brand architecture and packaging designed to carry a growing range, with guidelines that make the next SKU a straightforward extension.

  • Ambassador and Affiliate

    Programs built on people who already drink the product, with real-time tracking of what each partnership generates.

  • Shopper and Retail

    Displays, signage, and promotions aimed at placement and visibility, alongside the retailer conversations behind them.

  • Paid and Social

    Media planning and buying across digital and traditional channels, with paid social and content production aimed at trial.

Brands in this category

Frequently asked questions

Can you design a packaging system rather than a single label?

That is usually what we recommend. We build the brand architecture and packaging so the range holds together and a new flavor or format is an extension rather than a redesign, then document it in guidelines your printer and your internal team can both work from.

How do you approach launching a new flavor or format?

Trial first. That normally means shelf visibility and shopper programs to get the product in hand, ambassador partnerships with people who already drink the brand, and paid social aimed at the audience the research points to. Message-heavy advertising tends to work better once there is a preference to reinforce.

How do you get a new beverage brand tried?

By getting it in hand. A customer cannot judge a drink before buying it, so early budget usually belongs to sampling, ambassador partnerships with people who already drink the product, and shelf visibility, rather than to advertising that argues for a preference nobody has formed yet.

How do you make a beverage range easy to shop?

By balancing two jobs that conflict. A pack has to be legible enough for someone looking for it to find, and distinctive enough to be noticed by someone who is not. We build the brand architecture so flavors and formats are clearly told apart within one system, because ranges designed only for standout get hard to shop once there are six of them side by side.

Do ambassador programs work for beverage brands?

Often better than advertising while a brand is still unknown. Programs built on people who already drink the product put it in front of their followers with a credible recommendation, and real-time tracking shows what each partnership generates, so budget moves to the partners who are actually driving trial.

Can you support a seasonal or limited release?

Yes. A seasonal works best when the packaging system already anticipates it, so the release reads as part of the range and still stands out. The launch leans on what drives trial: shelf visibility and shopper programs, ambassador partnerships, and paid social aimed at the people most likely to try it.

Let’s take it from concept to conversion

Tell us what you want to move. We’ll tell you how we’ll move it.

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