Guess what?! July 2024 marks the four-year anniversary of Legend Has It, faithfully delivering Sasquatch updates to your inbox on a bi-monthly basis. We love sharing our work (and play) with you, and sincerely appreciate your readership. So, without further ado, here are some highlights from June and July at Sasquatch.
Celebrating a Favorite
In case you missed it, July 14 was National Macaroni and Cheese Day, and our client Main St Bistro celebrates the day annually with our help. This year we built a full, animated homepage-takeover and updated their National Macaroni and Cheese Day landing page. We also ran a two-week media flight to promote both the holiday and their Sweepstakes.
What is…Hefeweizen?
While we can’t take credit for the plug, we are super excited to share our client Widmer Brothers Brewing being featured on a recent episode of Jeopardy. Congratulations to contestant Isaac for knowing his beers!
And Speaking of Widmer…
We had a fantastically fun photoshoot at a Timbers game for Widmer Brothers Brewing in June. In addition to being a partner of ours, WBB is a partner of the Timbers (you can enjoy Hefe and Drop Top in the stadium while cheering on our hometown team). We took care of planning, photography and content creation, and Lee stepped in as key talent (see lemon wedge). Assets for the shoot will be used for upcoming organic social.
In the Spirit of Spirits
Our favorite Kansas City distillery, J. Rieger & Co., continues to create fine spirits and innovative collaborations that keep the brand fresh and newsworthy. This, of course, makes our job handling their organic social strategy and management, along with public relations and media outreach, a lot of fun.
In June, they released “Oh When The Wiz” straight bourbon whiskey as a special, limited-release collab with Sporting KC. They landed on 96 proof for the spirit as a nod to the year the Wizards began play as a charter team of Major League Soccer.
In July, their 2023 Monogram Whiskey Solera Reserve was named a Top 4 Finalist in the prestigious Spirited Awards by Tales Of The Cocktail. They were nominated in the Global Category of Best New Spirit or Cocktail Ingredient, garnering well-deserved media coverage.
The Taste of Summer
Our client Tailwind Nutrition launched a new, limited-edition Endurance Fuel flavor. Deliciously reminiscent of summers past, the flavor sold out in a flash. We helped out by providing PDP copy and site development, a launch-specific homepage banner, and paid ad support.
Best in Show
Our stellar PR team attended the Outdoor Market Alliance show in Denver, meeting with 20 media contacts over two days. As luck (and great PR) would have it, our client Mountain Hardwear’s Storm Whisperer jacket was awarded one of four “Best in Show” awards by Gear Junkie. Keep an eye out for it in early September!
Packed to Impress
In other Mountain Hardwear news … our social media team developed the idea and brief for this UGC athlete reel. Through collaboration with the Mountain Hardwear athlete team, the reel features all the gear Mountain Hardwear Climb Athlete Genevive Walker packs in her Crag Wagon duffel bag. Genevive crushed it! The reel was posted on June 27th, and was the highest impression-driving post across their organic social channels for the month, gaining 18,000 more impressions than the second-performing post.
Squatchdog of the Month: Keena
Look out, folks, Keena is in the house! AKA Wiggle-butt and Lil’ monster (no reason), Keena is a one-year-old-ish lab-Velociraptor hybrid, with a big smile and even bigger heart. Recently adopted by her Sasquatch person, Kate, Keena has no shortage of puppy-energy and loves to run, chase, squeak (her toys), and gallop around the Sasquatch offices, sharing her zest for life. Notable skills and abilities include cuddling, bed-hogging, bug-catching, and an impressive vertical jump. Welcome to Sasquatch, Keena!
Funsquatch Team Bonding: Scavengers & Pickles
In June, Sasquatchers took some time out together for an agency-wide scavenger hunt in SE Portland. We don’t like to talk about it, but the Trashed Pandas took home the gold. In July, we hung out with Dillon at a Pickles game. Despite their loss to the mighty Gherkins, fun was had by all.
Sasquatch in the Wild
