Wow, only two months in, and already so much has happened in 2025! From little things, to big things, to REALLY big things (“the big game”, of course. Go Birds!), we’ve been focusing on all of the good things and enjoying the ride so far. Read on to see what’s been keeping us busy so far this year.
News from OMA Media Show
In February, our PR team jetted to Denver to represent Mountain Hardwear at a live media event that left them breathless, and not just from the altitude. With over 203 attendees and 76 editors and writers from 88 media outlets on site, their schedule was action packed as they introduced the 2025 Trail Performance and Broad Spectrum Sun Protection products. They also offered up an exclusive preview of Fall 2025 winter apparel, highlighting exciting new snowsports lines.
Introducing 2025 Snow Athletes
One of the greatest things about working in Sasquatch’s PLAY vertical, is being a part of all the things we love (and we really love snow sports). We were thrilled to wrangle press release development, media pitching and follow-up as Mountain Hardwear announced its powerhouse lineup of new snow athletes for the 2025 season. Each member of this dynamic roster brings unparalleled skill, creativity, and dedication to pushing boundaries in snowboarding and skiing.
A New Flavorite
Just in time for her birthday, Tailwind Nutrition collaborated with one of their biggest athletes, Courtney Dauwalter, on a new Recovery Mix flavor: Birthday Cake! The limited-edition flavor launched on 2/13, and our team assisted with press release development & media pitching, e-mail & SMS, custom landing page & PDP development, web banner, and paid media ads. Happy birthday, Courtney!
…and More New Athletes
As we also hold all-things-cycling close to our PLAYful hearts, we were stoked to support Tailwind Nutrition with press release development and media pitching as they announced three new cycling athletes in February. The world of cycling is diverse, and these athletes are a great representation of performance across several disciplines.
A Solid Year for Sasquatch
Ever wondered how, as an agency, Sasquatch has continued to push creative boundaries for the last 30 years? As our motto so proudly suggests, we’re powered by Eat, Drink, Play, and 2024 was no exception. Check out just a few of our achievements this past year. Here’s to an even busier, bolder 2025!
Squatchdog of the Month: Udon
Udon (short for Udon Noodle Boy) is a happy four-year-old golden retriever who visits the Sasquatch office on the regular. He was adopted by his Sasquatch person, Addi, in Colorado on Halloween of 2020, and never looked back. He’s a quiet boy, but doesn’t hold back when it comes to playtime. He loves to run (while carrying his own leash), swim, and be one with the mud whenever possible. Thanks for representing, Udon!
Is that a drum roll we hear?
It sure is! The suspense has been killing us, and we’re so happy to finally welcome Jordyn to our Account Management team. A native Portlandian and proud Oregon Duck, Jordyn spent her first 20+ years here in the Rose City before moving to SoCal to take in some sun and begin her career in advertising. There, she honed her skills at various agencies, managing a diverse roster of clients across multiple industries. Thrilled to be back in Oregon, Jordyn loves spending time with her family and exploring the Pacific Northwest, from the mountains to the sea and every brewery in-between.
Sasquatch in the Wild
New year, new adventures! Ours were all over the map (literally):
Sasquatch overtime
We can’t be ALL work… our Sasquatch squad gathered with partners and friends to do what we do (second) best: Eat, Drink, and Play! Repping our baller new branded hats, because of course we would.
Happy Anniversary!
Give it up for these Squatchers, and all their hard work. Happy anniversary, Jack, Tall Sarah, and Even Taller Sarah!
