Even if pumpkin spice isn’t your thing, it’s hard not to embrace the shift into fall in the Pacific Northwest. Along with cool, crisp air and vibrant colors, September and October deliver a new energy to us here at Sasquatch, pushing projects across the finish line and directing focus toward strategic planning for the year ahead. Keep reading for a snapshot of what’s been keeping us busy and excited so far this season.
Lights, Camera, Cook!
Flexing our creative, culinary, and value-adding skills, a diverse and talented Sas-squad executed a photoshoot entirely in-house (literally, we used Cord’s house) at the start of September. The goal was to capture recipe assets for LouAna cooking oils for an upcoming Media buy during their most pivotal season: The Holidays. Shooting spanned two days, covering seven unique recipes across three products and six different SKUs. The team handled everything: setting the stage, recipe prepping, food styling, and, of course, the cooking!
Pro-Bono Inspiration
We’re thrilled to announce our pro-bono partnership with the film project, Best Day Ever, handling organic social media and email strategy for the truly inspirational documentary. The film follows adaptive mountain bikers Greg Durso and Allie Bianchi as they navigate the daily challenges of disability while finding joy and connection within Vermont’s vibrant mountain biking community.
Directed by Ben Knight and our good friend Berne Broudy, Best Day Ever is currently making its rounds on the festival circuit. It premiered at the Heartland International Film Festival where it won the Overall Documentary Audience Choice Award, and has earned well deserved official selections at Coast Film & Music Festival, Banff, and other renowned film festivals. Here’s a peek at the epic documentary.
Legendary Launch Alert
On October 14th, Mountain Hardwear officially launched their most technical backcountry ski kit ever: the Mythogen™ GORE-TEX® PRO Jacket and Bib. Building on the intense, immersive media junket our PR team planned and executed in Chamonix, France, earlier in the year, we successfully generated fantastic buzz and coverage for the launch. This success stemmed from a focused, layered strategy: delivering a compelling launch press release, executing strategic product seeding, and maintaining personalized, tailored pitching.
No Time Like Potato Time
On October 18th, we celebrated National Mashed Potato Day with our client (and purveyor of our favorite refrigerated side-dishes), Main St Bistro. Prep for the delicious day started months in advance, building awareness around the brand and the celebration with a high impact display campaign and updated landing page. We also launched a very successful sweepstakes campaign (featuring Mash-Up recipes from chefs and influencers) that exceeded all media KPIs and gained thousands of new social media followers.
More than a Game
This October, we had our fifth almost-annual Ken Chitwood Birthday Tournament here at the agency. Each year, in teams of two (except for Ken who we make play alone), we compete in a single-elimination tournament of cornhole, and it’s a fierce competition, to say the least. Our first year, back in 2019, resulted in a championship title for the “Underhanded Complements,” but ever since that inaugural year, “The Ken” has claimed the title as his own. Congratulations (again) and happy belated birthday, Ken!
Sasquatch in the Wild
Coasting into fall, we’ve had some great adventures outside of the office. Here are some of the highlights.
SasCat of the Month: Lox
Meet 10-month-old Lox (otherwise known as Loxy Boy, Loxadoodle and Big Guy), our October SasCat of the Month! This handsome American Shorthair was just adopted by his Sasquatch-person, Albert, from the Pixie Project in August, and is already impressing his fans with an outstanding vertical leap and his endless appetite. While sometimes an insane menace (in the best possible way), he’s simultaneously the “sweetest guy” with a heart of gold. Some of his true passions are chewing on anything he can sink his teeth into and relentlessly chasing feathers. His down-time is spent staring out the window in deep contemplation, and warming Albert’s heart. Welcome to the clowder, Lox!
Happy Anniversary!
Cheers to these key players here at Sasquatch. Thanks for your contributions!
