It has been a busy couple of months here at the Sasquatch HQ. We celebrated three decades in business and managed to get some great work done while prepping for the festivities. In this edition of “As Legend Has It,” we’ll be updating you on some of that great work, along with a few highlights from our 30th-anniversary bash.
MSB: Now Playing Everywhere
In early February, we launched our first campaign flight of 2026 for Main St Bistro: a continuation and refinement of our multi-faceted “For Every Side of Dinner” campaign. The campaign features two distinct creative directions: “Red,” a product-forward execution that dials up craveability, and “Lifestyle,” a storytelling execution that positions MSB products as the key to delicious, hassle-free meals.
To maximize reach, the campaign is running across a comprehensive omnichannel mix, including High-Impact Display, Pre-Roll video, CTV/OTT, YouTube, Paid Social (Meta), and Out of Home (OOH) placements.
With this campaign flight coming to a close, we’re gearing up for some spring season fun with a virtual Easter egg hunt! Follow Main St Bistro on social media to play along!
Building Strategic Partnerships
To authentically expand brand reach, our Consumer Connections team has been playing matchmaker for GSI Outdoors, forging strategic Ambassador and Affiliate collaborations. This includes seeding gear with top content creators for everything from mountain girls’ trips and family camping to adventures under the sun, sky, and stars.
Pizza Baked with Love
Coming up on its one-year anniversary, Yum’s of PDX has officially joined the Sasquatch client roster! Founded by Miriam Weiskind, who brings her signature passion and Brooklyn-born pizza artistry straight to the Portland scene, the shop specializes in Neo-Neapolitan pies and treating its customers like pizza royalty.
To support upcoming momentum (including participation in Portland Pizza Week this April), we’ve launched Google Ads across Search and Maps to increase visibility and drive local discovery. Next up: Targeted PR and light-touch outreach, paired with influencer activations to amplify awareness and keep the foot traffic coming!
Balsall Creek: Noir Nights are Back
After a winter hiatus, Balsall Creek’s music offerings are in full swing again, with the Noir Nights concert series. The series takes place at the Estate House every third Friday from January through March. Sasquatch has been instrumental in the success of these events through social media campaign planning and buying.
One For Your Bucket List
As we continue our onboarding with Mountain House, our creative team is busy executing several creative jobs for Packaging and Point of Sale, including the new Family Favorites Bucket, available at Costco! This bucket features top-selling recipes for the entire family, including freeze-dried ice cream sandwiches. Insider note: Our team tried the ice cream sandwiches at HQ, and we’re giving them a 10/10!
Thanks, Nexxen!
Everyone was a winner as we celebrated our partnership with Nexxen at a Sasquatch happy hour last month. Nexxen sponsored the event, bringing in a craps table (legit dealer included), and a bartender to keep the vibes high. Huge thanks to the team for making it a night to remember.
Celebrating 30 Years of Sasquatch Agency
Reaching a 30-year milestone has given us a chance to look back at the legendary tracks we’ve made and the incredible community that has supported us along the way. Whether you’ve been with us since day one or you’re just joining the pack, we’re so glad you’re here to share the journey.
Sasquatch in the Wild
It’s true, sometimes you need a vacation from your vacation. Here are some of the ways we’ve been “resting up” after some holiday PTO.
Happy Anniversaries!
February marked Sarah’s two-year Sasquatch anniversary, and in March, Jaiden hit her official one-year milestone. Thank you, Sarah and Jaiden, for all that you do here!
Squatchdog of the Month: Lucy Jo
Introducing our newest Squatchdog, 9.5-year-old Boxer/Shepherd mix, Lucy Jo. Born on a farm in Washington, Lucy Jo is a country girl at heart, impressing her people, Jack and Katie, on the daily with a hyper-focus on her favorite hobby and undisputed superpower: hunting squirrels. A true Sasquatcher through and through, she is a lover of good people, good beer, and, of course, the great outdoors. You fit right in, Lucy Jo, and we welcome you with open arms!
