Spring is in the air, and here at Sasquatch HQ, we’re loving every minute of it. We’ve been enjoying the longer days and the amazing “summer” weather while still managing to maintain a razor-sharp focus on some fun new client projects. Read on for a few of our favorite highlights, some agency updates, and a look at what’s keeping us inspired this season.
Fun for All & All for Fun!
With our expertise in (and love for) all things Eat, Drink, and Play, we couldn’t be more excited about working with our newest client, the Oregon State Fair & Expo Center. This is a comprehensive brand engagement that touches all of Sasquatch’s capabilities in some form or another, including brand architecture and parent-company re-brand.
To kick things off, our primary focus is supporting their signature event, the Oregon State Fair, in a historic year: America 250, commemorating America’s semiquincentennial. On the strategy side, we’re handling full advertising campaigns, both traditional and digital, alongside media planning, PR, and spokesperson support. Engaging our creative teams, we’ve been taking a deep-dive into the visuals, expanding the world of OSF’s longtime mascot (and fair-favorite), Sunny, while giving a serious “zhuzh” to logos, the website, and event signage. The fair is right around the corner (Friday, August 28 to Monday, September 7) and if you love Oregon, you’re not going to want to miss it. Add it to your calendar, and we’ll see you there!
Mountain Views with Mountain House
The SQ team traded their desks for the dirt (and epic views), heading deep into the Mt. Hood National Forest for an all-day shoot. Tapping local talent, they captured a stockpile of great images for Mountain House’s summer organic social content.
Playful engagement. Strong results.
In late March, we launched Main St Bistro’s first ever virtual Easter egg hunt! “A Side of Spring Surprises” was a multi-channel interactive sweepstakes created and executed by our social media, creative, email marketing, and media teams.
During the week leading up to Easter, highly engaged contestants scoured the brand’s marketing emails, website and social media to find codes hidden on eggs. Each code gave them bonus entries for the chance to win an Easter basket containing a $250 gift card and free MSB product: the perfect prize to help the lucky winners host the ultimate Easter brunch.
The result? The Sasquatch team’s creative and planning efforts netted 16,000 unique entries, a 119% increase in website sessions (“engaged” site visits up by 314%), over 63,000 engagements with the paid social media campaign, and A LOT of pretty entertaining social media chatter.
Prep for the Big Day
Next up, we’re getting ready to celebrate National Mac & Cheese Day on July 14th! To kick off our campaign planning this year, we teamed up in an exciting inter-agency collaboration with MSB’s Shopper Marketing partner, Competitive Edge, to help bring the celebration to life at retail. With that strategic foundation in place, our digital and creative teams went to work creating a feast of brand-new “Mac-Over” assets to provide all kinds of inspiration for elevating mac from a side dish to the hero of the meal.
The launch will be backed by a targeted paid media campaign directing traffic to a fun, interactive landing page (to be revealed soon!) ensuring our digital footprint seamlessly connects with the retail push. Additionally, our influencer team is partnering with some of our favorite foodies to amplify the buzz on social by sharing their own creative “Mac-Overs” and inspiring their followers to do the same.
What's in Bloom for Balsall Creek
Balsall Creek’s Noir Nights concert series has come to an end, but fear not! Their summer lineup, ‘Sips & Sounds,’ kicks off June 20th with Hit Machine, backed by a strategic promotion plan from our media team.
On the creative side, the bottling of Balsall Creek’s new Late Harvest Sauvignon Blanc gave our team the perfect opportunity to color outside the box. While the new labels are a departure from the elegant restraint of the 2024 launch, they remain very on-brand. We can’t wait to share them with you!
Sasquatch in the Wild
From shaking off the winter chill in Hawaii to camping adventures, Sasquatch has been out and about. These are a few of the recent, validated sightings.
Happy Anniversary
It appears that April showers bring new team members here at Sasquatch. Cheers to all of these employees who celebrated anniversaries in April and May!
New to the Sasquad: Matt and John
We are super excited to welcome two new players to the team, Matt and John!
Raised in the back 40 cornfields of Iowa, Matt was eventually led to the PNW by a brief military stint and his lovely college-girlfriend-turned-wife. A master of multi-disciplined creative problem solving, Matt joins the team as Creative Director, with experience spanning agencies and companies, from global Goliaths to boot-strappy start-ups, including his own creative collective, Tractor Design Co. Equal parts brand craftsman, strategist and maker, Matt is always striving to create honest, memorable work while fitting in all kinds of fun along the way.
John, our new Digital Media Lead, brings us 15 years of experience across LA, SF, Boulder, and of course, Portland, where he’s made his home since 2017. When John’s not obsessing over SEM, ROAS, and KPIs, you’ll find him on social bike rides, hitting food truck pods with his rescue dog, Cooper, or indulging his passions as a lifelong musician, history nerd, vintage watch aficionado, and vinyl collector.
Squatchdog of the Month: Kiro
Please welcome our newest Squatchdog, Kiro! Adopted as a puppy by her Sasquatch-person, Matt, after some heavy pandemic lobbying from her human sister, Kiro has grown up to be a girl of contrasts. She expertly juggles her favorite hobbies: napping, eating mud, and more napping. While Kiro is a wickedly fast and powerful runner, she is also ridiculously clumsy, earning her the affectionate nicknames “Freight Train,” “Brick House,” and “Wrecking Ball” (watch your knees!). Welcome to the pack, Kiro!
