Service
Public Relations
What does Public Relations include?
We build and manage your reputation by crafting compelling narratives and securing media coverage that elevates your brand's authority, credibility, and trust. Our team acts as an extension of your company, ensuring your story is heard by the audiences that matter most.
How we work
Media relations is run on MuckRack and Meltwater, which means targeting is built from who is actually covering your category now rather than from a static list, and coverage is monitored continuously so a response can be same-day.
Capabilities
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Media Relations
We create strategic stories and pitches to secure earned media placements and manage professional press release distribution.
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Reputation Management
We proactively monitor media mentions and provide rapid-response crisis communication to protect your brand's reputation.
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Content & Communication
We develop on-brand content, submit for industry awards, and build relationships with key influencers and analysts.
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Event & Stakeholder Management
We provide strategic PR support for events and help your brand connect with communities and stakeholders through targeted initiatives.
Frequently asked questions
What does media relations involve in practice?
We build the story and the pitch, approach outlets to secure earned placements, and handle press release distribution. Alongside that we develop relationships with the influencers and analysts who already cover your category.
Do you handle crisis communication?
Yes. We monitor media mentions proactively and provide rapid-response crisis communication when something breaks. The monitoring is what makes the response fast, because the aim is to know before you are told.
How do you decide which journalists to pitch?
From who is covering your category now. Media relations runs on MuckRack and Meltwater, so targeting is built from current coverage rather than a static list, and each pitch is shaped to what the outlet is already writing about. A relevant pitch to fewer writers usually earns more coverage than a release sent to everyone.
Do you submit work for industry awards?
Yes. Award submissions are part of our content and communications work, alongside on-brand content and relationships with the influencers and analysts who follow your category. An award is most useful as third-party proof that sales, recruiting, and the press can all point to, so entries are worth choosing for the audiences they reach as much as for the odds of winning.
Can you support PR around an event or a launch?
Yes. We provide strategic PR support for events and help brands connect with communities and stakeholders through targeted initiatives, alongside the media relations and press release distribution that announce them. Planning the story and the event together means coverage says what you wanted it to say, rather than simply reporting that something happened.
Let’s take it from concept to conversion
Tell us what you want to move. We’ll tell you how we’ll move it.