Sasquatch Agency

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Mystery Ranch D2C digital media campaign

Strategic Planning, Media Buying, Performance & Reporting

From packs, to systems, to growth

Even highly profitable D2C brands hit ceilings. When Mystery Ranch needed an aggressive 20% revenue bump without spending a dime more on media, they brought us in. By restructuring platforms, maximizing customer lifetime value, and relentlessly testing creative, we shattered the plateau and unlocked massive, efficient growth.

Overall revenue growth
38.5%
Meta final ROAS
+15%
CPA decrease
-7%
Google non-brand revenue growth
80%
A hunter seen from behind wearing a Mystery Ranch pack with antlers lashed to itView larger
Two soldiers in camouflage with packs walking across a barren valley toward rock spiresView larger

The challenge

To successfully overcome (the inevitable) growth plateau, we set out to drive a 20% revenue acceleration by maximizing the efficiency and creative performance of their existing media budget.

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A hunter scanning the hills through binoculars, a tan Mystery Ranch pack on their backView larger

The solution

We implemented a comprehensive, three-pillar strategy designed to generate maximum ROAS Efficiency from existing ad spend:

High-Velocity Creative Testing: Deployed a disciplined, high-cadence copy and creative testing framework across new ad formats (including Collection Ads and Instant Experiences). We collaborated directly with the brand’s creative team, using performance data to inform and refine the paid ad creative strategy, which was fundamental to our success.

Platform Structure Optimization: We strategically utilized Google Performance Max and Meta’s Advantage+, rigorously testing various structures to find the most efficient setup for sustained, profitable scaling.

Customer Value Maximization: Launched powerful Remarketing and LTV Campaigns that aggressively captured repeat purchases and maximized the long-term value of the existing customer base.

Wildland firefighters in yellow shirts carrying packs and tools through a burned forestView larger
A person in jeans carrying a gray Mystery Ranch travel pack by its handleView larger
Soldiers in camouflage walking across a lot with Mystery Ranch packsView larger

The results

Our expertise lies in a rigorous, data-driven platform strategy with testing-forward creative execution to maximize ROAS, drive efficient customer acquisition, and scale overall brand growth.

Overall revenue growth
38.5%
Meta final ROAS
+15%
CPA decrease
-7%
Google non-brand revenue growth
80%
A row of Mystery Ranch packs in tan, gray and black, close upView larger
A compound bow and arrows laid out in an open Mystery Ranch bow caseView larger
Two hunters in camouflage walking through a field under a cloudy sky, gear on their backsView larger

In short

What did Sasquatch do for Mystery Ranch's D2C media?

Sasquatch planned, bought and optimized Mystery Ranch's direct-to-consumer digital media with one goal: 20% more revenue without spending more on media. We restructured Google Performance Max and Meta Advantage+, launched remarketing and lifetime value campaigns, and ran high-cadence creative testing with the brand's team. Overall revenue grew 38.5% while cost per acquisition fell 7%.

Service lines:

Frequently asked questions

What did Sasquatch do for Mystery Ranch?

Sasquatch ran Mystery Ranch’s direct-to-consumer digital media, covering strategic planning, media buying, and performance and reporting. The goal was a 20% revenue increase without spending more on media, which Sasquatch pursued by restructuring platforms, building lifetime value campaigns and testing creative at a high cadence.

Why did Mystery Ranch need a new D2C media approach?

Mystery Ranch was a highly profitable direct-to-consumer brand that had hit a growth plateau. It wanted an aggressive 20% revenue increase without adding media spend, so the growth had to come from making its existing media budget more efficient and its creative perform better.

How did Sasquatch grow Mystery Ranch's revenue without increasing media spend?

With a three-part strategy built for return on ad spend: high-velocity creative testing, platform structure optimization on Google and Meta, and remarketing and lifetime value campaigns aimed at existing customers. Each part drew more revenue from the same budget instead of adding to it.

How did creative testing work in the Mystery Ranch campaign?

Sasquatch ran a disciplined, high-cadence copy and creative testing framework across new ad formats, including Collection Ads and Instant Experiences. The team worked directly with Mystery Ranch’s creative team, using performance data to inform and refine the paid ad creative strategy.

Which ad platforms did Sasquatch use for Mystery Ranch?

Google Performance Max and Meta Advantage+. Sasquatch tested a range of campaign structures on both platforms to find the most efficient setup for sustained, profitable scaling of Mystery Ranch’s direct-to-consumer sales.

How did Sasquatch increase customer lifetime value for Mystery Ranch?

Sasquatch launched remarketing and lifetime value campaigns aimed at Mystery Ranch’s existing customers. They were built to capture repeat purchases and raise the long-term value of the customer base, alongside the media aimed at new customers.

Which services did Sasquatch provide for Mystery Ranch?

Strategic planning, media buying, and performance and reporting, delivered through Sasquatch’s media planning and buying practice. Sasquatch also worked alongside Mystery Ranch’s creative team, using campaign data to shape the paid ad creative.

What results did Sasquatch deliver for Mystery Ranch?

Mystery Ranch’s overall revenue grew 38.5%, against a goal of 20% without adding media spend, and revenue from non-brand Google search grew 80%. Cost per acquisition fell 7% and Meta’s final return on ad spend rose 15%, so the growth came from making the existing budget work harder rather than from spending more.

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