Social Media, Eat
Social Media for Eat brands
What does Social Media look like for eat brands?
For food brands, social works best close to the table: product and recipe content produced by our in-house studio, a platform strategy built on what the audience is actually saying, and paid social aimed at second and third purchases as well as the first. We plan organic and paid together and report on both.
Social Media work for eat brands
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Main St Bistro brand campaign
-27% CPM below goal
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Mountain House brand campaign refresh
Frequently asked questions
Do you create the content or only schedule it?
We produce it. That covers on-brand content, active community management, and scheduling and publishing through professional tooling. Strategy comes first: audience analysis, a platform-by-platform approach, content pillars, and a publishing calendar.
Do you run paid social as well as organic?
Both, planned together. We design and execute targeted paid campaigns across platforms and A/B test them continuously. Planning paid alongside organic means spend amplifies content that is already proving itself rather than running in isolation.
How do you decide what we should post?
From what your audience is actually saying. Social listening and competitive benchmarking run through Infegy, and publishing and community management through Sprout. The content pillars and the publishing calendar come out of that research, which keeps decisions anchored to the audience rather than to whatever happened to perform last month.
Which social platforms should our brand be on?
The ones your audience uses for the thing you sell, which is rarely all of them. We analyze your target audience and build a platform-by-platform strategy, so each channel has a defined role and its own content rather than the same post resized everywhere. Being well run on two platforms usually beats being thinly present on six.
Do you manage comments and messages?
Yes. Active community management is part of the content work, run through Sprout alongside publishing, so comments and messages are answered in the brand's voice rather than left unattended. For food, beverage, and outdoor brands, those conversations are often where questions about ingredients, availability, or how a product performs actually get asked.