Service
Media Planning & Buying
What does Media Planning & Buying include?
We create strategic, data-driven media plans and execute buys across all relevant channels to maximize your ad spend and reach the appropriate target audiences in the most impactful settings. Our team ensures your brand message is seen by the right people, at the right time, and in the right place.
How we work
Planning runs on licensed syndicated research held in house, not on vendor decks. Audience and competitive work draws on MRI-Simmons, Resonate, GWI, Scarborough, Comscore and MediaRadar, with category sizing from eMarketer, Statista and Insider Intelligence. Measurement uses Nielsen, LeadsRX, Foursquare and CallRail, and reporting is built in Looker and TapClicks so you see the same numbers we do.
Capabilities
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Strategic Planning
We conduct in-depth research to identify your core audiences and develop a comprehensive media mix and budget strategy to achieve your business goals.
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Digital Media Buying
We manage and optimize programmatic, paid social, and paid search campaigns to effectively capture and convert high-intent traffic.
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Traditional Media Buying
We secure placements on broadcast, print, and out-of-home (OOH) channels to reach broad audiences and maximize local visibility.
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Performance & Reporting
We continuously monitor and adjust campaigns in real time and provide data-driven reports with clear, actionable insights.
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Custom dashboards
Reporting built to your questions rather than to a platform's defaults, so performance is legible without exporting anything.
Frequently asked questions
Which channels do you buy across?
Digital and traditional both. Digital covers programmatic, paid social, and paid search. Traditional covers broadcast, print, and out-of-home. The mix comes out of the audience research rather than being decided in advance.
How is campaign performance reported?
We monitor campaigns in real time and adjust them while they run. Reporting focuses on actionable insight rather than raw metric dumps, so you can see what the spend is doing and what we changed in response.
What research do you use to build a media plan?
Licensed syndicated research held in house: MRI-Simmons, Resonate, GWI, Scarborough, Comscore, and MediaRadar for audiences and competitive activity, with category sizing from eMarketer, Statista, and Insider Intelligence. Planning from research we hold ourselves, rather than from vendor decks, keeps the plan built around your audience instead of around what a seller has to offer.
Can we see the same reporting you see?
Yes. Reporting is built in Looker and TapClicks, so you see the same numbers we do, and dashboards are built around your questions rather than a platform’s defaults. Measurement draws on Nielsen, LeadsRX, Foursquare, and CallRail where a campaign calls for it, so results can include store visits and phone calls as well as clicks.
Do you buy local and regional media as well as national?
Yes. Traditional buys across broadcast, print, and out-of-home reach broad audiences and maximize local visibility, and digital buys can be targeted by geography. Scarborough’s local market research is part of the planning toolset, so a regional plan is built from data on that market rather than from a national average scaled down.
Let’s take it from concept to conversion
Tell us what you want to move. We’ll tell you how we’ll move it.